Australians "vote Toyota" with their wallets
6/8/2010
Australians have bought more Toyotas than any other make so far this year - to the tune of 45,000 vehicles.
Official figures released today show Toyota dealers sold more than 124,000 new vehicles in Australia during the seven months to July 31.
That translates into customers buying Toyota cars and trucks at a rate of almost 600 a day, seven days a week.
Toyota's nearest rival has sold fewer than 80,000 vehicles this year, a gap of 45,415 vehicles or 214 sales a day. Toyota's results have been led by Corolla and Yaris sedans and hatches, the HiLux workhorse, locally manufactured Camry and Hybrid Camry and SUVs such as Prado, Kluger and LandCruiser.
In response to the latest figures, Toyota has officially lifted its 2010 sales forecast beyond 200,000 vehicles.
It would be the seventh straight year Toyota has broken through the 200,000 barrier - and it remains the only car company to have reached that number.
Toyota is also well on the way to its eighth consecutive year as market leader, and 14th overall.
Divisional manager of sales John Roca said the figures showed Australian motorists were "voting Toyota" with their wallets.
"Toyota is Australia's strongest automotive brand and Toyota vehicles are renowned for their quality, durability and reliability," Mr Roca said.
Mr Roca said continued strength in commercial-vehicle sales was pushing the entire Australian automotive industry towards one million sales this year.
"The market returned to six figures in the financial year ended June 30 - and sales in July were higher than the rate needed to repeat the effort for the calendar year," he said.
Australians have bought more Toyotas than any other make so far this year - to the tune of 45,000 vehicles.
Official figures released today show Toyota dealers sold more than 124,000 new vehicles in Australia during the seven months to July 31.
That translates into customers buying Toyota cars and trucks at a rate of almost 600 a day, seven days a week.
Toyota's nearest rival has sold fewer than 80,000 vehicles this year, a gap of 45,415 vehicles or 214 sales a day. Toyota's results have been led by Corolla and Yaris sedans and hatches, the HiLux workhorse, locally manufactured Camry and Hybrid Camry and SUVs such as Prado, Kluger and LandCruiser.
In response to the latest figures, Toyota has officially lifted its 2010 sales forecast beyond 200,000 vehicles.
It would be the seventh straight year Toyota has broken through the 200,000 barrier - and it remains the only car company to have reached that number.
Toyota is also well on the way to its eighth consecutive year as market leader, and 14th overall.
Divisional manager of sales John Roca said the figures showed Australian motorists were "voting Toyota" with their wallets.
"Toyota is Australia's strongest automotive brand and Toyota vehicles are renowned for their quality, durability and reliability," Mr Roca said.
Mr Roca said continued strength in commercial-vehicle sales was pushing the entire Australian automotive industry towards one million sales this year.
"The market returned to six figures in the financial year ended June 30 - and sales in July were higher than the rate needed to repeat the effort for the calendar year," he said.
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